The case studies tell the full story. This page pulls out specific pieces, a video, a dashboard, an AI build, organised by what you're actually looking for. Every piece links back to the project it came from.
6Expertise
30+Proof points
7Case studies
Expertise 01 · Video & Motion
Scripts, filming and editing, end to end.
Short-form scripts, brand storytelling and property tours, written, recorded and edited by me.
StorytellingWhy Wowness Terapias is the "Airbnb" of wellness
StorytellingEmployee mental health: cost or competitive advantage?
Storytelling"Stop crying": the voices we inherit
PodcastIntegrative medicine: treating the whole person
AI Editing6-day Bonito, MS travel vlog series
StorytellingBeneath the layers of your traumas
StorytellingWellness is connection, not strength
Video AdWowness Experiences · branded headphones ad
Video AdWowness Experiences · immersive event ad
AI Avatar CloneCharlotte Ashford · AI avatar demo
Property TourPraia Grande, Ubatuba · luxury property tour
Measurement is part of the build, not an afterthought.
Every project starts with the question of what a number should actually prove. Here's the tracking thinking behind this site and a client's funnel, instrumented before it's optimised.
Marketing Manager: analytical, organised and creatively hands-on.
I am equally energised by building the structure — research, organisation, strategy and analysis — and by creating what people actually experience: concepts, stories, copy, design and video.
01Positioning and audience strategy
02Content systems and storytelling
03Consumer psychology, archetypes and copy
04Go-to-market and product discovery
05AI-enabled creative operations
Earlier hands-on experience
WowFitClub — built a digital subscription concept for fitness, nutrition and mindset content, designing landing pages, funnels, video courses and PDF/video tutorials.
WowFitClub · app concept mockup
Bonnie Bum Activewear — first hands-on experience in e-commerce and brand building, supporting website customisation, landing pages, product listings, promotions, copy and visual messaging for a direct-to-consumer Brazilian activewear brand.
Based in São Paulo. British, Portuguese and Brazilian passport holder, with full right to live and work in the UK, European Union and Brazil. Open to remote and hybrid roles, including international relocation.
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Claude
Claude Code
Codex
Visual Studio Code
OpenClaw
Higgsfield
Instagram
Trello
Figma
Canva
CapCut
ChatGPT
Gemini
Expertise 02 · Social Media Content & Carousel Design
Carousels and feeds built to be swiped, not skipped.
Real carousel slides, Instagram grids and editorial design, from an automated AI pipeline to hand-built feeds.
Carousels
"Your Google Ads dashboard is already obsolete"
A 5-slide carousel generated by my daily AI personal-brand pipeline, with hook variations to choose from.
Part of: AI personal brand →"If you make carousels, thumbnails or ads, this is for you"
Another AI-generated carousel from the same pipeline, covering a ChatGPT Images product update.
Part of: AI personal brand →"What if leadership began with listening?"
A 5-slide carousel simulation for a retreat brand, raising the perceived value of the retreats.
Part of: Wellness retreat consultancy →Feed & grid previews
Wowness Experiences · Instagram grid
Content strategy and visual identity built for the brand's Instagram feed.
Part of: Wowness case study →6-day travel vlog · Instagram Reels grid
Brand visual consistency: same typography, colour palette and layout across all 6 days.
Part of: AI personal brand →Feed grid preview · visual rebrand simulation
A consistency simulation for a retreat brand: cinematic photography and a unified voice, built to raise the perceived value of the retreats.
Part of: Wellness retreat consultancy →Open the full Carousels page →