Content marketing · Wowness Club & Wowness Terapias

Scripts, videos, podcast and magazine for a wellness marketplace

The content I wrote, recorded and edited for Wowness, from short-form video scripts that built awareness among therapists and companies to a podcast and a magazine. Videos are in Portuguese, with English captions.

Wowness Club marketplace homepage
The Wowness marketplace this content was made for

Short-form video

Video scripts, recording and editing.

From blank page to final cut: I wrote, recorded and edited both videos, with every word landing on screen as it is spoken. Same format, two audiences.

Script · Voice · Edit
Goal: build awareness of the platform

Why Wowness Terapias is the "Airbnb" of wellness

Comparing the marketplace to Airbnb and Uber makes the idea click in seconds, and invites therapists to create a profile on the platform.

Read transcript (English)

Did you know that big brands like Airbnb, Amazon, Uber and all these others have something to do with Wowness Terapias? These brands are examples of marketplace platforms, which aim to connect customers to solutions in a specific niche. Everyone knows that if you want to rent a house, you just open the Airbnb app. And everyone knows that if you want a taxi, you just call an Uber. And that is exactly what we are building through Wowness Terapias: a platform specialised in connecting qualified therapists to clients and companies looking for health and well-being. For therapists, this means being visible to a qualified audience organically, through people who are already searching for the solutions you offer. And for clients and companies, it means you can find qualified therapists based on your needs, using our filters. Our platform is already live and we are inviting therapists to create their profile with us. Comment "Wow, I want to be part of it" to receive the link.

Script · Voice · Edit
Goal: awareness among B2B companies in Brazil

Employee mental health: cost or competitive advantage?

A creative script with a cut every 3 to 5 seconds to keep the pace dynamic, making the business case for mental health at work.

Read transcript (English)

Employee mental health: cost or competitive advantage? In today's world, investing in mental health and emotional intelligence is no longer a luxury, it's a necessity. Companies that treat it as part of their organisational culture become more competitive in the market. Here in the UK, there is a term called presenteeism, which is simply employees who are present, clocking in, but who are, in fact, not being productive. And that also costs money. And presenteeism, like absenteeism, which is, in fact, employees being absent, is estimated to cost the British economy seventy-three billion pounds. Training your employees in emotional intelligence, presence techniques and mindfulness, as well as healing trauma and emotional wounds, can be just as beneficial for the growth and health of your company. And that's why we developed Wowness Terapias, a digital platform to connect people and companies to therapists who promote mental health. We invite you to visit www.wellnessterapias.com.br/buscar or create your profile. Send us a message and we'll send you the link.

Creative & brand scripts

Storytelling that entertains and shows what the brand stands for.

Goal: entertainment

"Stop crying": the voices we inherit

Mental health through time: how the cultural response to emotion changed, from "man up" to "see a therapist", ending on the virtual therapist.

Goal: brand essence

Wellness is connection, not strength

A voice-over on presence, connection and healing that captures what Wowness stands for.

Read transcript (English)

Maybe what you're looking for isn't more strength, but more connection. Connection with your essence, with your light that stayed hidden between trauma and silence. Connection with God, with the divine energy that vibrates inside you, even in the middle of uncertainty. Wowness is this: a state of presence, love, gratitude and acceptance. When well-being doesn't come from outside, but is born from within, from your own power to heal, to reframe and to co-create your life. You are not here to survive. You are here to live in WOW with life, to let your soul dance to the music that plays in your heart. Our services are not only about technology, but about promoting health and well-being. Our wish is for more people to live in WOW with life and to experience healing, loving and thriving, because the world needs your light.

Goal: brand storytelling

Beneath the layers of your traumas

A visual metaphor: sticky notes naming fears, shame and old patterns replaced by words like gratitude and love, closing on the Wowness reveal.

Read transcript (English)

Let me tell you, the secret is in the journey. When you start peeling the layers of your traumas, when you start becoming aware about your unconscious behaviors and repeated patterns, when you reframe your stories and the things that hurt you and use them as your strength and fuel for change, when you start letting go of the masks and trying to meet other people's expectations, when you stop focusing on the end destination, but start enjoying your own and unique journey. It doesn't mean life becomes perfect and that you no longer have problems or challenges. It just means you start seeing things from new perspectives. You start making peace with whatever it was and whatever it is, while you're taking full responsibility for what can be, not allowing your present and future to be defined by the stories and mistakes from the past. When you let go of the guilty from being different, when you feel free and safe to express your truth. In other words, wellness is about this journey to meet your true essence behind the layers of your traumas. It's about this journey from fear to love. And when we are in a love frequency, we can experience joy, gratitude, acceptance, abundance. This is what wellness means.

Podcast

Conversations turned into trailers and social cutdowns.

Integrative medicine: treating the whole person

A trailer cut from a Wowness Terapias podcast conversation on integrative medicine and why treating the body in parts leaves people feeling fragmented.

Read transcript (English)

How does integrative medicine differ from conventional medicine? I say integrative medicine is the vision, right, the one we work with, the vision of the whole. It is the true medicine, because the father of medicine, that is, Hippocrates, who founded, who brought, who sowed and spread medicine to the world, already said: "Let food be thy medicine, and medicine be thy food." So why did we start eating, instead of eating food, we started eating medicine, right? And I'm not against medication. But more and more the population feeds on toxins, doesn't eat natural food, doesn't practise integral health habits, and slowly poisons the body, so that later it needs medication. So this central philosophy of medicine, let food be your medicine, and your medicine your food, was lost in a model that splits the body, right? So there's the knee specialist. First there was the orthopaedist. Now there's the knee orthopaedist, the toe orthopaedist, the hand orthopaedist. And that's important when you need a specialist for a physical injury, a trauma, a cut, something you'll need surgery for. That is very important. But it's also important to have doctors who understand the human being as a whole. Because medicine only in parts makes you feel, and I hear this a lot from my clients, "I feel like I have a lot of doctors and none of them is mine," because they feel constantly fragmented. For the stomach problem, they see the gastroenterologist. For the bones, they go to... for another one, they go to the cardiologist. So they see a lot of doctors, and each doctor, I hear this from clients, adds one more medication, or two... Or three, depending on the case. And people go home with an ever longer little list of drugs. Which are blockers, and without work on awareness (for me, medicine is awareness) of the central cause, which is often one cause that is anchoring and sustaining all those processes that all that medication is blocking. Which triggers even more, along with all the other treatments that ignore other parts, right?

Wowness Club Podcast artwork and episode layout
Wowness Club Podcast
Wowness Terapias Podcast artwork and episode layout
Wowness Terapias Podcast

The full picture

Content was one part of building Wowness.

See the full case study for the product, marketplace and event work behind these pieces.

View the Wowness case study