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Tracking & Analytics

Measurement is part of the build, not an afterthought.

Organic results · 4 weeks

Organic growth for a financial educator, in 4 weeks

A day-trading educator had a loyal student base but little time to record. In 4 weeks I built an organic content system of 15 posts, repurposing live-class clips, student testimonials and short POV videos around three pillars: authority, social proof and identification. Same 28-day period, compared with the previous one:

49.3Kviews · +103%2.4Kinteractions · +208%8.1Kreach · +99.5%578profile visits · +56.6%91link clicks · +100%+68new followers

Business context, same period: 8 new paying students (2 cancellations), net active base +7.5% and R$9.5K gross revenue across 12 sales. Reported for context, not presented as fully attributable to the content.

Instagram performance · 28-day snapshot

Reach, visits & link clicks

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Tracking case · this site

This portfolio is measured too, with consent first

I planned and built the measurement for this site myself. The goal: know which work people open, watch and swipe through, without tracking anyone who hasn’t agreed to it.

01Plan

Measurement plan

Started from questions, not tags: which cases get opened, which videos are watched to the end, which carousels are swiped, and how many visitors switch to Portuguese.

02Privacy

Consent Mode v2 (LGPD)

Analytics and ad storage start as denied. Visitors accept or reject in a cookie banner; the choice is saved and can be changed any time from “Manage cookies”. No analytics cookies before consent.

03GTM

Tag Manager container

21 tags, 20 triggers and 7 custom variables. A custom listener sends video start and 25/50/75/100% progress to the data layer, using each video’s label as its title.

04GA4

19 custom GA4 events

Scroll depth, case study clicks, contact and LinkedIn clicks, video engagement and filters, carousel swipes, language toggle, menus and footer, each named so a report reads like a sentence.