Explore by expertise
Social Media Content & Carousel Design
Every slide has a job. I start with the brand design system and the content objective, then run reusable AI skills for hooks, copywriting (AIDA, PAS, PASTOR) and creative-angle images, reviewing every output myself, to turn them into carousels built to stop the scroll.
Keep exploring
That was one area of expertise. There are five more.
01Video & Motion
Scripts, filming and editing, end to end.
19 pieces →
03Tracking & Analytics
Measurement is part of the build, not an afterthought.
2 cases →
04AI Build & Product Development
Where I put AI tools to work, and the product thinking behind them.
4 pieces →
05Content Strategy & Copy
The thinking behind the words.
3 cases →
06Landing Pages
Pages built to convert a specific visitor into a specific action.
3 pieces →
9 pieces
Carousel · full 5-slide sequence
Brand Design System · Organic Futuristic
"Your Google Ads dashboard is already obsolete"
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Part of: AI personal brand →
Carousel · full 5-slide sequence
Brand Design System · Organic Futuristic
"If you make carousels, thumbnails or ads, this is for you"
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Part of: AI personal brand →
AI-assisted process
One repeatable system, powered by AI skills.
Brand Design System
Palette, typography, layout and voice rules, defined once and reused on every slide.
Content Objective
The objective drives the hook, the framework and the CTA.
Hook Skill
10 hook types (bold claim, direct call-out and more). The skill picks the one that best fits the brand's voice and the content objective.
Copywriting Skill
Structures the copy with AIDA, PAS or PASTOR, chosen by objective, so every slide earns the next swipe, and closes with a CTA matched to the objective.
Creative Angle Skill
Generates cover images with an unexpected visual angle, designed to win the first second of attention.
I review every hook, line of copy and image to make sure it's aligned with the brand's strategy and tone of voice before anything is published and make edits if/when needed.
Because every creative step is a skill, nothing is rebuilt from scratch: swap the design system and the objective, and the same skills produce carousels for a new brand, at volume, with a human review keeping every piece aligned with the brand's strategy and tone of voice.
Carousel · full 5-slide sequence
Brand Design System · Ancestral Earth
"What if leadership began with listening?"
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Part of: Wellness retreat consultancy →
Carousel · full 7-slide sequence
Brand Design System · Tech Dark
"Stop reading everything. Let AI read it first."
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Carousel · full 7-slide sequence
Brand Design System · Tech Light
"A month of content in one afternoon."
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Feed & grid previews
Wowness Experiences · Instagram grid
Content strategy and visual identity built for the brand's Instagram feed.
Part of: Wowness Experiences case study →Wowness Club · feed grid preview
An editorial wellness feed: sage-green topic cards (sleep, stress, energy, hydration, movement) alternating with warm, natural lifestyle photography.
Part of: Wowness content marketing →6-day travel vlog · Instagram Reels grid
Brand visual consistency: same typography, colour palette and layout across all 6 days.
Part of: AI personal brand →Feed grid preview · visual rebrand simulation
A consistency simulation for a retreat brand: cinematic photography and a unified voice, built to raise the perceived value of the retreats.
Part of: Wellness retreat consultancy →Swipe, or click any image to enlarge