Portfolio
Projects
The work end to end: the brief, the strategy, what I built and what happened next. Three full case studies, plus five more projects from the portfolio.
3 full case studies
Full case studies
Wowness content marketing
Scripts, videos, podcast trailers and three magazine editions for Wowness, a wellness marketplace in the UK and Brazil.
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UK wellness retreat strategy
Turning an AI automation request into positioning, four editorial pillars and an AI content system for a retreat business serving leaders aged 50+.
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Morning Portal
A daily AI briefing built with Claude that curates news from chosen sources and turns it into ready-to-post Instagram carousels.
Read the case study →5 more projects
More projects
Shorter write-ups on the home page, with results, process and media.
Organic strategy for a financial educator
Positioning and a 15-post organic content system: +103% Instagram views and +68 followers in 28 days.
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Wowness Experiences
Name, identity, content and production for an immersive silent-disco wellness event, from concept to two produced events.
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Tek Propostas
Product discovery for an AI-assisted B2B proposal platform: proposal time from more than a day to about two hours.
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Charlotte Ashford · AI brand influencer
An AI property consultant built from strategy to visuals and tested for consistency across scenes.
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Praia Grande, Ubatuba · luxury property tour
A luxury property tour recorded and edited for a real estate agency, from on-site capture to final cut.
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