Explore by expertise

Landing Pages

Pages built to convert a specific visitor into a specific action.

3 pieces

Copy, visual direction and A/B testing for acquisition and therapist onboarding flows.

Landing pages, funnels, video courses and PDF/video tutorials for a fitness, nutrition and mindset subscription concept.

Built and iterated with Claude Code: copy, transcription, captions and layout.

Keep exploring

That was one area of expertise. There are five more.

Scripts, filming and editing, end to end.

Carousels and feeds built to be swiped, not skipped.

Measurement is part of the build, not an afterthought.

Where I put AI tools to work, and the product thinking behind them.

The thinking behind the words.